Amid strong growth and changing customer expectations, Cegid wanted to make its sales force, a network of more than 600 salespeople, more effective by drawing on artificial intelligence.
The challenge: finding a partner able to support this transformation over the long run.
The context: salespeople buried in admin
Before the project, the sales teams faced several challenges: too much administrative work, limited time for prospecting and meetings, and underperformance in generating opportunities and closing.
The goals set at the start
The project set four goals.
- Cut the time spent on administrative tasks.
- Raise the quality and efficiency of prospecting.
- Improve meeting preparation to maximize commercial impact.
- Increase conversion rates and the overall effectiveness of the sales force.
The solution: a galaxy of agents, including Get Ready
GENIAL designed a galaxy of AI agents for Cegid, dedicated to boosting the performance of its sales teams. The latest one, Get Ready, applies AI to the sales cycle itself.
- Automatic analysis of the company and the contact, to prepare prospecting or a meeting in seconds.
- Tailored messages, by email or on LinkedIn.
- A simple experience: a button built right into Salesforce and LinkedIn triggers the agent at any time.
- A workflow architecture: several agents coordinated by a proprietary AI engine.
Results and impact
By letting salespeople focus on the customer relationship, the solution created an immediate lever on productivity and performance.
- +10% productivity across the sales force.
- +8 points of lead conversion.
- Fast adoption, thanks to the integration into the tools teams already use.
