Our mission: turn individual AI use into collective performance
Genial, short for Generative IA Lab. A hands-on team in Paris and Bordeaux.
What holds AI back in business isn't the technology
In almost every company we meet, AI is already there. It came in through employees, one browser tab at a time, with no framework, no measurement and no sharing. The tools work; it's the organization that hasn't caught up.
So the problem isn't getting access to a better model. It's connecting those models to real work: to the company's data, its tools, its processes and its teams' habits. A more powerful model plugged into nothing produces nothing.
That's why we don't sell one more tool. We build a capability: identify the uses that matter, make them available in each team's daily work, then turn adoption into measurable performance. That's the 3U method: Useful, Usable, Used.
And we do it without giving up control. Data stays in Europe, the company owns its context, and nothing ties it to a model provider. AI you don't control isn't an asset, it's a dependency.
AI nobody uses is worth nothing. AI everybody uses with no framework is expensive.
Our story
Genial was founded in May 2023
Erwan Simon and Fabien Grosyeux had already founded an artificial intelligence company in 2017, CibleR. When generative AI moved from the lab to everyday use, they chose to ride that shift rather than watch it go by.
Since then, Genial has helped organizations roll out generative AI, from regional SMBs to international groups, with the same standards on every engagement.
- Founded
- May 2023
- Offices
- Paris & Bordeaux
- Plus Reunion, Martinique and Guadeloupe
- Legal name
- SAS CIBLER
- Method
- The 3U of AI
Secure
The protection and confidentiality of your data are guaranteed.
Tailored
Our solutions adapt to each company's own needs and ways of working.
Impactful
Your market share and the quality of your services grow significantly.
Ethical
Our solutions let you make a positive contribution to society.
The team
Genial is big
The team at Big by Bpifrance, the annual event of France's public investment bank. This is the group that runs our engagements, on the ground, at our clients' sites.
Our values
What guides our decisions
Four values we apply on every engagement, including when they cost us something.
Pioneering
We venture into uncharted territory with boldness and creativity. Innovation is at the heart of what we do, because we believe AI can redefine the future of work.
Excellence
Our standards show in the quality and performance of our solutions. We aim to exceed expectations: meeting the need, but above all delivering a business result.
Adaptability
In a field that shifts every quarter, staying agile is vital. It's what lets us keep up with technology without locking our clients into an outdated choice.
Collaboration
We build with our clients, not for them. An AI rollout only holds if the teams who will use it helped design it.

The collective
The Genial team
We're neither a software vendor that outsources rollout nor a consulting firm that hands over a report. The same people scope the use cases, build the agents and train the teams who will use them.
Do these values speak to you?
We hire people who love the field as much as the technology.
Write to the team →- Erwan SimonCEOBpifrance-accredited AI Expert
- Fabien GrosyeuxCTOTechnical expert, agentic architecture
- Cyril MichelCOOBpifrance-accredited AI Expert
- Maxime LegeayCPO
- Lionel BertounècheMarketing Director and Head of the Travel BU
- Jessica BoutrinKey Accounts Director
- Mohamed AbidiHead of AI Platform
- Laura CochennecCustomer Success Manager
- Pierre BonhommeBusiness Developer
- Ahmed Khata
- Antonin BourdelleAI Project ManagerTechnical expert, agentic architecture
- Stéphane DoinelAI Project ManagerTechnical expert, agentic architecture
- Pierre ConstantAI Project Manager
- Jérémy MaisseAI Project Manager
- Stéphane RebolloAI Project Manager
- EdwardAI Project Manager
- Rémi SéguraDigital Project Manager
- Alice CheminContent & Communications Project Manager
- Alicia NovaCommunications Project Manager
- Bao RandriaAdministrative Assistant
- Xavier VincentDeveloper
- Théo MouquandDeveloper
- Théo CastilloDeveloper
- Haris ImtiassDeveloper
- Hazem HammamiDeveloper
- Rao AsimDeveloper
- Rihab SoussiDeveloper
- EsraDeveloper
- Gia NovaDeveloper
Recognized across the ecosystem
Erwan Simon is accredited as an AI Expert on behalf of Bpifrance, France's public investment bank, and is a national ambassador for the “Osez l'IA” (Dare to AI) plan. Bpifrance's Diag Data & IA program funds up to €4,000 of our clients' AI maturity assessment.
Frequently asked questions
Let's talk about your organization
Thirty minutes to understand where your teams stand with AI, and what would create the most value for you.
