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Genial — Generative IA Lab
Travel & hospitalitySee all industries →

AI that powers the guest experience

Bookings, calls, reviews, seasonality, multiple languages: GENIAL gives travel and hospitality businesses AI agents that absorb the volume without hurting the guest relationship.

Answer 24/7, in multiple languages
Handle peak season without hiring
Personalize every stay you offer
Finally put guest reviews to work

1 in 3 calls

goes unanswered in peak season

70%

of travelers expect a reply in under an hour

4x

the request volume in peak season vs. off-season

50,000+

employees already empowered by Genial, across industries

Your pain points

What AI changes in your day-to-day

Geni-Support

The phone won't stop ringing

Calls all come in at once, nobody at the front desk can pick up, and every missed call is a lost booking.

Geni-HR

Seasonality

Every spring you hire and train for a three-month peak, then start from scratch again the next year.

Geni-Support

Multiple languages

Your guests write in five languages, your team speaks two, and translation adds a day to every reply.

Geni-Marketing

Guest reviews

Thousands of reviews posted every season, never used because nobody has time to read and cross-check them.

Geni-Sales

Upselling

Sales reps prepare group and corporate event meetings by hand, with no view of the account's potential.

Geni-Procurement

Suppliers

Transportation, service providers, laundry, maintenance: contracts renew without ever being truly compared.

Already transforming their business

Travel and hospitality businesses, from campgrounds to travel agency networks.

Huttopia logo, GENIAL customerGeni (General)

400 employees use AI every day

across every site, model-agnostic

Carrefour Voyages logo, GENIAL customerGeni-Support

100% of requests handled and qualified by AI

and routed to the right travel advisor

Verychic

Geni-Marketing

Personalized offers for each traveler segment

produced for every campaign, in multiple languages

Siblu logo, GENIAL customerGeni-HR

Morning briefing for hospitality teams

daily prep of the day's bookings

In the field

Three situations, three answers

Front desk · 10:40 p.m.

A guest asks in English whether they can check in after midnight and park a van.

Knowledge base · PMS

Reply in English within seconds: late check-in available with an access code, van spot available, and the request logged for the morning front desk.

Group bookings

Prep my meeting with this 200-person company works council.

CRM · stay history

History of their two past stays, average budget, off-peak dates to pitch, and three priced packages ready to present.

After the season

What do our 3,200 reviews from this season say, and where should we invest?

Guest reviews · complaints

Three complaint themes covering 61% of negative reviews, two strengths to showcase, and a cost estimate for the most-cited pain point.

Talk

AI, the engine of transformation in tourism

Erwan Simon, CEO of GENIAL, speaks at a national event about what AI really changes for tourism businesses: use cases, organization and measuring value.

ES

Erwan Simon

CEO of GENIAL · 30 minutes

Watch on YouTube →
FundingBpifranceIn partnership with

AI assessment: a €4,000 grant to get your program started

GENIAL is an accredited AI Expert for Bpifrance, France's public investment bank. Its Diag Data & IA program funds your assessment: a map of current AI use, priority use cases and a roadmap.

Industry questions

Can our seasonal staff use it without training?

Yes. It works in plain language, like a conversation. A seasonal employee is up and running in minutes, and the Academy takes over for advanced use.

Does the agent connect to our PMS and booking engine?

It connects to your business tools, your knowledge base and your messaging. Travel-specific integrations are scoped during rollout.

How many languages are covered?

The main European languages are covered natively, in writing and on the phone with the voice assistant, with no per-language setup.

What happens to our guests' data?

It stays yours: hosted in Europe, never used to train models, with access rights by site and by role.

Can we start with a single site?

Yes, and we recommend it: one pilot site for a season, then a rollout across the network once the results are measured.

Get ready for next season with AI

Thirty minutes to pinpoint the two use cases that will make the difference in your business by next peak season.

Geni, the GENIAL AI agent, and Alicia
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