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Genial — Generative IA Lab
Retail & distributionSee all industries →

AI that supports your store teams

Unanswered calls, product availability, thousands of product pages to write, a store network to keep aligned: GENIAL gives retailers AI agents that absorb the volume without pulling sales associates off the floor.

Handle every store call, with no wait
Answer questions on availability and pricing
Produce product pages across the whole catalog
Share the same information with every store

100%

of in-store phone calls handled by AI at Carrefour

24/7

dealership appointment booking at GBH

€4,000

Bpifrance grant toward your AI assessment

50,000+

employees already empowered by Genial, across industries

Your pain points

What AI changes in your day-to-day

Geni-Support

The store phone

Calls come in during restocking and checkout. Nobody picks up, and the customer calls a competitor.

Geni-Marketing

Product pages

Thousands of items to describe, translate and keep up to date, when page quality drives search visibility and conversion.

Geni (General)

Keeping the network aligned

A directive from headquarters takes weeks to reach the field, and each store reads it its own way without a single source.

Geni-Sales

Appointment booking

Appointment requests come in evenings and weekends, when the sales team isn't there to qualify them.

Geni-HR

Turnover and onboarding

Every new hire asks the same questions about procedures, product ranges and job skills, to coworkers who are already busy on the floor.

Geni-Procurement

Supplier negotiations

Terms, year-end rebates, logistics penalties: agreements roll over without a side-by-side review of the supplier base.

Already transforming their business

Retail and distribution businesses, from hypermarkets to dealership networks.

Carrefour logo, GENIAL customerGeni-Support

100% of in-store phone calls handled by AI

qualified, then routed to the right department, with no wait

GBH logo, GENIAL customerGeni-Sales

100% of dealership appointment requests captured

24/7 and in multiple languages, without tying up the sales team

Home improvement retailer

Geni-Marketing

Product pages produced across the whole catalog

in multiple languages, in the product database format

Franchise network

Geni (General)

A single source of truth for the whole network

headquarters directives applied the same way everywhere

In the field

Three situations, three answers

Store · Saturday 11 a.m.

A customer calls to ask whether this model is in stock and what it costs.

Store inventory · price database

Availability confirmed with the quantity on the shelf, current price and applicable promotion, and an offer to hold it at customer service. Nobody pulled off the floor.

Marketing · new collection

Write the product pages for these 300 new items, in three languages.

Product database · editorial guidelines

Pages written in the product database format, technical attributes carried over from the source, tone in line with the guidelines, and items with incomplete input data flagged.

Network · headquarters directive

What's the return procedure for a product bought online and brought back to a store?

Group procedures · internal memos

Current procedure cited with its internal memo, the special case of bulky items, and a reminder of the applicable deadline. The same answer for every store in the network.

FundingBpifranceIn partnership with

AI assessment: a €4,000 grant to get your program started

GENIAL is an accredited AI Expert for Bpifrance, France's public investment bank. Its Diag Data & IA program funds your assessment: a map of current AI use, priority use cases and a roadmap.

Industry questions

Does the agent answer the phone instead of our teams?

It takes the calls nobody can take, qualifies the request and routes it to the right person. Calls that need human advice arrive prepared, with the context already gathered.

Is it connected to our inventory in real time?

It connects to your product database and your inventory system. Answers are as fresh as your source: if inventory updates every hour, so does the answer.

How do we make sure every store gives the same answer?

By providing a single entry point backed by the group's procedures. Every answer cites the internal memo it used, which removes local interpretations.

Can floor staff use it without training?

Yes. It works in plain language from a phone, like a conversation. The Academy takes over for advanced use and for training your internal champions.

Can we start with a few stores?

Yes, and we recommend it: a few pilot stores for a quarter, with usage metrics tracked weekly, then a rollout across the network once the results are measured.

Never leave a store call unanswered again

Thirty minutes to pinpoint the two use cases that will take the most pressure off your sales teams.

Geni, the GENIAL AI agent, and Alicia
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