Guyane Auto is a multi-brand car group, known for its wide range of new and used vehicles. Facing strong growth in inbound requests, through its website and WhatsApp, the group had to make do with support available only during business hours, and hard to staff.
In a market where speed drives conversion, the company wanted a system that could qualify leads accurately, without depending on staffing or office hours.
The context: requests that come in at all hours
A constant flow of messages and requests, highly variable by day and hour, was swamping the sales teams. Three consequences: inconsistent qualification from one lead to the next, missed opportunities, and little visibility into the real performance of acquisition campaigns.
The goals set at the start
Scoping settled on four goals, set before any tool was chosen.
- Ensure reliable, consistent lead qualification.
- Absorb request peaks without overloading the teams.
- Improve sales responsiveness with 24/7 availability.
- Consolidate ROI tracking, notably through Google Ads.
The solution: GenLead, a real-time qualification agent
GENIAL deployed GenLead, an AI agent designed to qualify car requests the moment they come in.
- Analyze every message, from the website or WhatsApp, to understand the customer's intent and needs.
- Automatically qualify the lead against the group's internal criteria.
- Instantly pass the information to the sales teams and internal tools.
- Run 24/7, including during volume peaks.
- Connect to Google Ads to measure performance and return on investment.
What changes compared with a chatbot
A traditional chatbot spots keywords and runs a script. GenLead understands a request written in plain language, then pulls the information from the group's systems. That deep integration with the business is what makes the difference in qualification quality.
In practice, a customer who describes their need in three vague sentences gets a useful answer, and the salesperson receives a lead that is already profiled instead of a bare form to call back.
Results and impact
The effects showed within the first weeks of operation, with better performance than the solutions used until then.
- More accurate qualification, which improves the quality of the opportunities passed to sales.
- More reliable tracking of conversions and return on investment.
- A smoother customer journey, with instant answers at any hour.
